Hi, I like your concept. I think there is some good stuff happening. I think the lighting does need some work, it feels very stark and I'm not sure if it fits the theme well. I probably wouldn't light it from the front like you are doing the shadow on the back wall is a little distracting and attention stealing. I'd try to get some nice specular highlights to show in the saddle to help reveal it's material and shape more. The type I don't think at this point benefits much from being 3D. I think it would work better as a 2D element and I might reach out to a graphic designer to assist with this aspect if you are open to it. Again, a lot of nice stuff going on. : )