I've jumped between PC and Apple for 20 years, and I always appreciate Apple for the MacOS stability despite the lower performance in some areas. And I think there are a lot of people, not just Apple fanboys/girls, that are willing to make that trade off. Personally, I don't mind the Windows ecosystem either, but I always seem to have issues with my PC hardware over the years. As someone that spends a lot of time doing storyboarding and sketching for jobs, the interoperability between the iPad and the Mac computers now (quick sharing, sidecar and wireless display sharing) is a big selling point for me. I doubt they'll ever catch up on the 3D side of things though, for sure!