Blender's community and the developers seem to have a zest to it like never before. Hardly a day goes by without some interesting new plugin or news item - it's incredible to watch, and during this summer it was hard to keep track of all the new developments. And with the new GUI overhaul 2.8 is receiving I think traction will only grow and grow.
They have an official news channel "Blender Live Today" now with a likeable and enthusiastic guy, which I think is a great idea. They've been broadcasting the entire Summer.