I've used several methods over the years depending on how interactive you want the experience to be.
One way is to make a 3D pdf with Kent's great plugin 4D Publish. You can program different buttons to take you to various rooms/cameras to move around.
You can also export to gltf and use Sketchfab to display the model and annotate items/features, but you will need a paid Sketchfab account to get the full functionality.
My favorite method these days is to export to gltf via Unity and create an immersive VR experience using AltspaceVR, however this is a bit more involved.